Client-owned AI systems for e-commerce
Reduce the repeat work in customer support, static ad production, email marketing and reporting. Vulc builds AI systems around your workflows, connected to your tools and built in accounts you own.
Start with one workflow. Connect more when it makes sense.
Finding the order before answering the customer. Turning another product brief into ad variations. Preparing the next email. Pulling numbers together before you can act on them.
Your tools may already use AI. The question is whether the workflow around them is actually getting easier.
That is where we start: with the repeated steps worth changing.
Four areas of e-commerce work
Choose one area or connect several. The scope follows your business—not a fixed bundle of features.
Bring order details, tracking and approved policies into the support workflow. Prepare replies, review exceptions and allow only the actions your team authorizes.
Explore customer supportTurn product assets, brand direction and creative inputs into static concepts, variations and copy. Review the batch and download the assets you want to test.
Explore static creative productionPrepare campaigns and selected lifecycle flows around your products and instructions, connected to Klaviyo. Define what stays in draft and what needs approval.
Explore email marketing automation
Bring agreed sales, advertising and cost data into a usable dashboard, with business, channel, campaign and supported product views.
Explore reportingAI agents, connected to the work
A customer asks about an order. The support workflow brings together the order, tracking and the relevant policy, then prepares a reply. Your team reviews it—or the system sends it within the rules you have approved. Exceptions go to the person responsible.
Illustrative workflow. No live actions are performed. The final setup is scoped to your business.
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Drag to explore · scroll to zoom · right-drag to pan.Drag to explore · pinch to zoom · two fingers to pan. Select an agent to look closer.
Illustrative demoConnects specialists around the selected workflow and brings decisions back to your team.
Organizes approved product assets and reference ads for a brief.
Proposes static-ad concepts from the supplied product and brand direction.
Prepares accompanying copy using approved product facts and claims.
Prepares static variations in the formats agreed for the workflow.
Flags product, format and brand issues against agreed review criteria.
Classifies requests and routes exceptions to the right owner.
Uses approved knowledge to prepare a useful response.
Brings order and delivery context into a customer request.
Prepares a policy-based resolution and flags exceptions.
Finds recurring themes across customer conversations.
Organizes the campaign instructions, offer facts and required assets.
Prepares campaign copy using the supplied brand and product direction.
Places approved content into the email templates selected for the workflow.
Maps a selected lifecycle use case to agreed triggers, timing and exclusions.
Flags missing links, product details or required exclusions before review.
Organizes the agreed store data using the selected dates and definitions.
Compares agreed platform and campaign measures within their attribution limits.
Flags missing cost inputs against the agreed profitability definitions.
Checks supported product mappings and identifies unmatched records.
Brings agreed business and marketing measures into a consistent report.
Flags proposed replies or order actions that need the designated human.
Collects selected assets, copy and unresolved feedback for the approver.
Checks the configured approval requirement before an email action proceeds.
Brings unsupported requests and missing inputs to the responsible person.
Checks proposed actions against the boundaries configured for the workflow.
Organizes approved reference material and flags gaps.
Prepares document updates when confirmed context changes.
Organizes approved product facts and flags conflicting claims.
Retrieves relevant information with its source context.
Surfaces recurring exceptions and suggests improvements.
Illustrative roles and sample context for e-commerce workflows. No actions run here. Roles and permissions are scoped for your business.
One connected operation
Vulc connects each task to its sources, decisions and next action. The job moves without you rebuilding the context.
Cinematic illustration · No live system actions
Already using AI, a dashboard or individual agents? We inspect what is useful before proposing new work. Sometimes the right project is a better connection or a missing workflow—not a replacement for everything you have.
The workflow determines which connections and interface you need.
The delivered system lives in your accounts, with source code and handover documentation under your control, subject to the relevant licenses and agreement.
Replying to a customer, issuing a refund and publishing a campaign have separate approval rules.
We review the current process, your tools and the intended benefit, then define the scope, responsibilities and price.
You provide the access, policies, assets and feedback. We implement the agreed system and test representative cases before handover.
Fourteen days of included stabilization are followed by an initial three-month paid service: responsive support, regular system reviews and agreed refinements to the installed workflows.
The build is paid 50% upfront and 50% at accepted delivery. Ongoing service is paid monthly in advance and renews monthly after the initial term. You can end it with 14 calendar days’ notice before renewal. Vendor subscriptions and usage remain separate where applicable.
See how delivery and ongoing service workFrom the founder’s e-commerce work
I’m Maarten, the founder of Vulc. I spent four years in dropshipping before moving into building e-commerce systems.
What started as a dashboard intended to become a SaaS led me toward a different approach: building around the way an individual business actually operates.
See the original dashboard and workflow examples
Not automatically. We look at what already works, what can be connected and whether custom implementation is worthwhile. Existing dashboards or agents are assessed before we promise to reuse them.
Yes. A project can cover one focused workflow or a scoped combination. Additional stores, integrations and workflows are priced around the extra work involved.
Only within the behavior and permissions you agree. Drafting a reply, sending it, issuing a refund and publishing an email are different actions with separate rules.
The delivered system stays in your accounts. After the initial three-month service commitment, you can end continuation with 14 calendar days’ notice before renewal. Your business then takes responsibility for maintenance and vendor costs.
